What Is Your Student's First Impression When They Enter Your Building?
When it comes to creating the perfect atmosphere representative of your brand, picking the right music is key. Places like Nordstrom and Starbucks have a specific atmosphere that represents what they are selling. There is a certain look, feel, smell, and ambience that helps to make each customer's experience unique from anywhere else they shop. What do your clients experience when they enter your business?
Does your lobby area or store front make people feel comfortable?
Ever have to have a conversation with someone that you don't really know and then the awkward silence happens and everyone feels uncomfortable. New students are going to feel awkward enough walking around barefoot in their karate pajamas so it is important that karate school's do everything that they can to create a comfortable atmosphere for new and current students. Part of creating a welcoming environment for your students is the overall experience. Why do you think that company's like Starbucks, Abercrombie & Fitch, and Nordstrom all have specific background music that they play? The music is selected based on the ideal customer that they want.
SO WHAT DOES THIS MEAN FOR YOU?
As a Martial Arts school owner, you want to create an environment that is welcoming and comfortable for your new students. I hate to break it to you, but the loud karate yells and intense faces on the mat don't really create that comfortable environment. You have to remember for many new students, this is their first experience with a martial arts school. Many new students walk through that door already nervous and second guessing themselves. It is important that you have music that not only is representative of your brand but also creates an environment where people are comfortable. Your school should be so inviting that it becomes every student's third place (Home, Work/School, Karate). Parents should want to hang around during classes and new students shouldn't be intimidated by the loud sounds coming from the mat.
So what is the solution?
After much research and planning we have come up with our brand new lobby mixes and you are getting an hour mix for FREE! We have realized that this is something that is missing from our industry and our goal and now we have a great solution for it. Our team has carefully designed the perfect mixes to help create the atmosphere that you want for your school.
FILL OUT THE FORM BELOW TO RECEIVE YOUR FREE LOBBY MUSIC MIX